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In that Order

February 28, 2013



Sons, Brothers, Husbands, Fathers – in that order. (

As he shares the memory of his Uncle’s community service, you can hear the energy rise in his being and the smile play across his face. He is an expressive radio personality so he has lots of practice. However, I was given the impression that this presentation was spontaneous. It rose from within. Genuine admiration.

Roderick Adams said, “My Uncle lives to this day in Oakland. He operates a community garden. Think about it. The teenagers in the area help him out with the garden. All those teenagers. . . . They could be doing something else.”

That’s it. That’s where the magic lies. An Elder, someone who has figured out how to get old, which means they possess wisdom in like HOW to live, makes a contribution and something productive happens.

On the scale of valuable information the wisdom of Elderly people is diamond-level.

Three years ago, one of Adams’ friends convinced him to co-host a radio show. The two worked well together and lasted one year on the air. Then, the friend decided to find a new adventure.

Left with the experience of a radio show, and liking it, Adams took six months to think. What would HE do with a radio show – all by his lonesome? The answer was simple because Adams is simple. He decided to use the radio show as an extension if what he already does in the community. Adams listens to  young people.

Remember the Uncle? He did something remarkable for a young Adams. He listened to him. Yep. The stuff of good old fashioned family bonding. As soon as young Adams found out that his Uncle wasn’t going to “sell him a solution” – meaning, his Uncle was really going to listen and let him talk things out – something magical happened: young Adams wanted to know what his Uncle thought.

Seems generations don’t change as fast as fashion and slang words. When Adams imitates his Uncle and listens to the young men of his Las Vegas neighborhood, the same magical interest exchange happens. This happens so often that now Adams is convinced, “There are no disposable people.”

Not everything is rose colored glasses. He admits that there is a crisis going on. Black men are not present in he community and it is hurting everyone. A systemic set of problem is at fault, directly contributing to the condition.

One of the Brothers in the neighborhood just got home from doing a lengthy stint in prison. At 30 years old, the last 18 years were spent becoming institutionalized. Adams stated plainly that the Brother had juice in ways that he did not. The Brother had actual experience of what Adams could only read in a book. Who would the young men currently living the gang lifestyle more likely listen to: Adams or the Brother with 18 years under his belt?

And all the Brother asked for was a forum to speak to the young bleeds and keep them straight in the head. “If all you need is a forum, I got a forum for you,” Adams said. Simple.

That’s pretty much how the podcast “Sons, Brothers, Husbands and Fathers” gets its guests from. They come through organic, human interaction. Adams sets aside time daily to read the newspapers, visit websites and manage his social media. He reaches out through email, Facebook and Twitter. He finds people and people find him.

Again, just an extension of what he does out in the community.

For 18 months, beginning with 10 humble downloads, Roderick Adams, aka “Rod Precise”, has tried to impart some elderly wisdom into the lives of today’s men. Last week, the show enjoyed 750 downloads.

In true fashion, Adams marvels at that statistic. 750 people actually valued the conversation between him and another person to take time out of their day to listen to it. Why? Because something human was shared between them. Some wisdom was imparted.

Adams operates in only one market: the one that has organically developed.

“I’m on a journey,” Adams said. “Right now, it feels like nothing but good things are happening to me. The trick, if there is one, is remaining true to the original vision.

“I try not to get caught up with the drama of change. We tend to get scared at change. Well, a lot of people tend to get scared. Change is going to happen whether we scared or not. As contributors, our job is to pass on some information that will replace some of that fear.”

He says the show isn’t quite yet, a year and a half after its launch, what he has vision for it. The tweak here and there that he is looking for will com.e He can’t put his finger on it, but he will know it when he hears it or sees it.

Meanwhile, the current product is worth your time and attention: (

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