The Peanut Butter Drive
The Peanut Butter Drive Plan
Executive Summary: Food Banks across the country have nicknamed PEANUT BUTTER as FOOD BANK GOLD. This plan is specifically designed to raise awareness of this fact and inspire a grassroots movement to flood Food Banks across the country with this valuable commodity.
Objective: Inspire individuals to conduct local peanut butter-centered food drives in their area.
Materials Needed: None! Just your time and energy!!
Peanut butter was invented in the early 20th Century by renowned American scientist, Dr. George Washington Carver. Peanut Butter is a highly valued, shelf-stable source of protein popular among children and anti-hunger activists. It is greatly sought after, and one of the most efficient usages of time and resources if one chooses to conduct a food drive for a local food pantry or food bank. The following plan will produce any desired amount of peanut butter for collection and re-distribution. We suggest you begin with the goal of collecting 300 pounds (which is only about 100 – 48 oz jars of peanut butter) in one week (5 business days.) Note: Almond Butter is a good substitute for peanut butter.
1.Do Your Research: While a Food Drive is a relatively simple endeavor, it is still work. Before beginning, make sure you count the cost in time, money and other intangible resources, like the social capital you possess among your personal network.
•Gain the commitment of your peers and co-workers to participate in the drive.
•Identify the specific food pantry and/or food bank targeted to benefit from the drive. If you don’t have a favorite cause that can benefit with the extra peanut butter, your local food bank is there to help get this “gold” distributed to the right places! Establish a contact with a person at the food pantry or food bank with whom to coordinate your activities. Most likely, with this contact they can provide barrels for collection and may even be able to pick-up the peanut butter you collect! They should also be able to help you with data to share about the relevant hunger facts for your specific area. For example: How many children are in the Title I schools and could potentially benefit from the Food Drive?
•Do you have a place to store the peanut butter and a way to ultimately transport it to the food pantry or food bank?
•Have you selected a date for the drive? We suggest you select a date(s) for the food drive that corresponds with a pay day.
•Do you have a method of accepting cash donations in lieu of actual peanut butter? (We suggest you use all cash donations to purchase actual peanut butter. You might consider giving the person a receipt of some sort acknowledging their contribution and inform them of the amount of peanut butter purchased with their donation. This builds trust for future drives.)
2.Gaining and Keeping Personal Commitments. Food Drives of any kind do not happen automatically with the circulation of a single email. This is a project no different than any other project you engage in. It requires announcing your intention to conduct a food drive via email, a phone tree, internet-based video or communication tool of some kind. Clearly, make the ASK! People will have to get back in contact with you and express their desire to participate. The more creative your appeal, the more excited those who choose to participate will be. Everyone wants to feel like they are making a positive impact on such an important cause as Ending Childhood Hunger by 2015.
3.Conduct the Drive. Once everything is in place the actual Peanut Butter Drive is easy; you simply execute the plan. It is a delicate balancing act of a) contacting those who made their commitments, b) collecting the actual jars of peanut butter and c) transporting them to their final destination on the shelves of a local pantry or food bank. If you can market the names and amounts collected, the thank you will have greater impact.
4.Tell Your Story. Just as you announced your Food Drive and organized the commitments with an imaginative appeal, we strongly suggest you highlight those individuals and teams that made commendable, or outstanding, contributions towards making the Peanut Butter Drive a success.